After Fitness Acquisition, Shape is Looking for Fresh Voices
Send in creative pitches on health and nutrition.
The May issue of Shape is the first one that incorporates the now-folded Fitness within the restructured mag, retaining Fitness faves like the “I Did It” column on achievements in weight loss and “Express Workout.” If you’re struggling to discern this healthy-lifestyle glossy’s new identity, deputy editor Pam O’Brien suggests you think of it this way:
“You will get the Fitness feeling in Shape,” says O’Brien, “but it will very much be Shape, in the sense that it’s for women who are active, healthy and who make being fit and living their best life a priority.”
Freelancers
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in