The May issue of Shape is the first one that incorporates the now-folded Fitness within the restructured mag, retaining Fitness faves like the “I Did It” column on achievements in weight loss and “Express Workout.” If you’re struggling to discern this healthy-lifestyle glossy’s new identity, deputy editor Pam O’Brien suggests you think of it this way:
“You will get the Fitness feeling in Shape,” says O’Brien, “but it will very much be Shape, in the sense that it’s for women who are active, healthy and who make being fit and living their best life a priority.”
Freelancers will still very much be a part of the pub, from those with established relationships with editors to new voices. Those new to the magazine should focus their pitches on health and nutrition topics.
The “Live Healthy” section is fertile ground for pitches covering the latest in health news and trends. While O’Brien notes that it may be difficult to come up with a novel spin on tried-and-true concepts for readers who are already up on the latest in healthy living, those writers who can are sure to score an assignment. “Think about what’s in it for the reader, what is she going to learn from this and what new thing is this teaching her,” says O’Brien.
For more, including editors’ contact info, read: How To Pitch: Shape.
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