Affordable Hearing Aids: A Crowdsourcing Case Study

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Crowdsourced funding is a mainstay among startups, but there’s a subtle art to it–and by its nature it’s never a sure thing.

A company called iHear recently completed a very successful crowdsourcing effort; president Adnan Shenib wrote that the company’s “Indiegogo campaign…resulted in achieving more than 3 times our initial goal” thanks, at least in part, to the “successful placement of key articles and interviews.”

We spoke to Jonathan Abramson, president and founder of iHear AOR bluetone Marketing & Public Relations, to learn more.

Abramson writes that the goal of the campaign was “making the PR and Marketing tangible to both the techie consumer and non-techie.”

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