AFAR Media's Trajectory: Self-Funded, Bi-Coastal, Profitable

In 2009, AFAR Media was launched with a focus on travel and a combined $20 million investment from Joe Diaz, Greg Sullivan and Ernie Garcia. This summer, at the five-year anniversary mark and with the August/September issue having just hit newsstands, AFAR has arrived at profitability.

Branded content currently accounts for a third of AFAR’s revenues. In the latest print issue, starting on page 19, there is for example “Artisans Inspired.” Part of a year-long partnership with The Ritz-Carlton, the three-page feature is anchored around quotes from surfer Lon Klein, New York Botanical Gardens curator Karen Daubmann and international travel excursions leader Sean Nelson.

“This is a multi-dimensional, multi-platform branded content program that lives in print, mobile and on desktop,” says Diaz during a recent telephone conversation with FishbowlNY.

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