The beginning of the end for examiner.com, a blogger platform currently clocking around 15 million monthly unique visitors and featuring many veteran journalists like L.A.-based Mike Szymanski, was sounded two years ago.
As Michael Roberts, a reporter for website Westworld, which has closely chronicled the eight-year-old site’s progress, reminds, that’s when a new player entered the portfolio of parent company Anschutz Entertainment Group (a.k.a. AEG Worldwide). From his piece:
Two years ago, examiner.com was folded into AXS, another Anschutz project that was described at the time as “AEG’s digital ticketing and media platform.”
AXS has grown since then to include a music-related television channel whose principals include Creative Artists Agency, CBS Corporation and onetime-American Idol host-turned-media mogul Ryan Seacrest — and along the way, it supplanted examiner.com as an AEG priority.
“We’ve shifted our content focus to AXS.com and growing that platform,” [AEG spokesperson Michael] Roth confirms. “AXS.com will continue to provide information about a lot of the shows we’re promoting and selling through the site, as well as some other lifestyle content.”
AEG says it will honor all oustanding payments to contributors, who were paid based on traffic and other reward-based incentives. Examiner.com is set to close down on or around July 10.
Image via: examiner.com