A&E to Launch Brooklyn-Based Branded Content Studio

Meet "45th & Dean."

A&E Networks is going hipster. The network is launching a digital branded content studio called 45th & Dean on Dean Street in Brooklyn.

Paul Greenberg, currently general manager of FYI Network, will oversee 45th & Dean. He’ll be joined by Shannon King as senior vp, content partnerships and social media. Todd Pellegrino will also join 45th & Dean as senior vp, video content.

The new studio is expected to open this fall.