A&E Started a Fight It Couldn't Finish, Brings Phil Robertson Back to Duck Dynasty

A&E has lost a lot of respect by turning its back on its own principles.

After opening a can of worms by suspending Duck Dynasty star Phil Robertson over homophobic and racially insensitive comments, A&E is letting him return to the show. Sigh, but not a surprise in many ways.

As has been stated and restated a number of times, Robertson’s beliefs have been public for some time. So A&E’s decision to act on the GQ interview was clearly done out of a fear of bad publicity and an underestimation of how much fans and Sarah Palin are dedicated to it.

It

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