Decades ago, the building at 1000 Dean St. in Crown Heighs, Brooklyn was a place where people brought their Studebaker cars to be serviced. Soon, it will be where A&E puts together wing-tipped digital content.
Per an item by Crain’s Business New York reporter Daniel Geiger, A&E Networks has signed a 10-year lease to house at this Brooklyn location its new digital content agency 45th & Dean. The agency is named in honor of, yes, the forthcoming address as well as the network’s main New York headquarters at 235 East 45th Street:
45th & Dean will focus on creating branded content for the network’s advertisers as well as digital content for A&E. Most of the work it will produce for the network’s channels will be short-form, such as content for its websites, apps and social media, according to Steve Cohan, president of international and digital media.
“Let’s say you go to the History channel’s website and there’s a piece on the anniversary of Pearl Harbor, that’s something this office will handle,” he said.
A rep for one of the building’s owners says A&E has a lot of existing employees who live in Crown Heights. The proximity to the Williamsburg offices of Vice, in which A&E has a stake, was apparently not a major factor. A&E staff will occupy the first and part of the second floors. Move-in is slated for early 2017.