AdWire Monetizes Local News
Aggregation without compensation is aggravating, any online journalist and publisher will tell you.
Now a San Francisco start-up named Fwix hopes to shake up the online content and distribution model with what it calls the first monetizing local newswire.
With an eye toward the expected 5% increase (to nearly $14 billion) in local ad spending next year, Fwix’s new AdWire brings all local news together, then marries it with relevant local advertising.
Publishers can add AdWire to their sites, display whatever local news they want, and earn ad revenue.
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