Adweek’s 10 Most Read Technology Stories of 2015

Lots of Snapchat, plus Instagram, Facebook and Tinder

Here are the 10 most-read technology stories published by Adweek in 2015:
 
 

10. These Are the Digital Trends Everyone in Tech and Advertising Needs to Know
Mary Meeker runs digital investments for top Silicon Valley venture capital firm Kleiner Perkins Caufield and Byers, and every year she releases a comprehensive breakdown of the entire Web landscape. Her Internet Trends report this year showed just how much room mobile advertising has to grow. 

9. Here Are 9 Snapchat Images That Opened Mecca to the Rest of the World
Snapchat gave the world a look at Mecca in July with its first live story from Islam's holiest city. "Mecca live" was even trending on Twitter.

8. This X-Rated Snapchat Account Disappeared After Exposing the Wild Side of College Life
College kids turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery. In April, the campus newspaper at San Jose State University exposed one such account that depicted the X-rated side of student life, a far cry from the closely monitored and clean stories Snapchat officially runs about colleges.

7. Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge
Snapchat was asking brands for $750,000 a day for its new ads, industry sources who have heard the pitch told Adweek in January, and some said that's too expensive for the young app.

6. Instagram Unleashes a Fully Operational Ad Business
In June, the popular photo-sharing app with more than 300 million users and counting was opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company Facebook. 

5. Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users
A creative ad format caught on as the digital world's equivalent of the glossy magazine ad: cinemagraphs. And Facebook, along with its mobile photo network Instagram, wanted more brands to try them out as it quietly introduced advertisers to the potential of this half-video, half-photograph style.

4. Here Are the 12 Best Facebook Marketing Campaigns From the Past Year
The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which announced its ad award winners in June. It's no surprise the viral campaign got so much praise—Mark Zuckerberg even participated.

3. Tinder Puts Limits on Daters If They Don't Pay for New Premium Service
How many likes does it take to get to your new Tinder limit? About 100, and after that you're out of swipes for 12 hours. That's just one of the questions users were curious about after Tinder rolled out two versions of the service in March, a premium and free model.

2. Nude' Baristas Take Over a Coffee Shop for Nestlé's New Creamer Campaign
For Nestlé's Coffee-Mate Natural Bliss all-digital campaign that launched in July, the brand's marketers wanted to do something with a little shock value. So they took over an Irving Farm Coffee Roasters store in New York on April 24 with baristas wearing essentially nothing but body paint.

1. Taco Bell Fires Marketing Manager Who Was Caught on Video Punching an Uber Driver
In November, Taco Bell fired Benjamin Golden, a senior marketing manager who was caught on video physically assaulting an Uber driver on Oct. 30 in Orange County, Calif.