Adweek.com Redesign to Include 'Brandweek' and 'Mediaweek' Content
Brandweek and Mediaweek have published their final print issues and will be folded into Adweek starting next week. In addition, a redesigned Adweek.com will include content from the two now-defunct publications over the coming weeks.
The three magazines have been published for about a decade; the merger had been announced in February. Layoffs are expected and some senior staff members have already departed.
The New York Times has an interesting bit of history about the pubs, saying that each was intended to hit a very specific target audience along the marcomms spectrum.
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