Adweek's Third Brand Visionary is Bono
Our sister publication Adweek had previously tipped the majority of those set to be celebrated at a September 30 gala event to be MC-ed by Morning Joe co-host Mika Brzezinski. But today, they added two more notable honorees: U2 lead singer Bono and the charity he co-founded, (RED).
Deborah Dugan, CEO of (RED), will accept the honors on Bono’s behalf during Advertising Week at Cipriani Downtown. Adweek has also partnered with (RED) for a year-long initiative to rally brands around the global fight against AIDS.
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