Advertising's Still A Strong Source of Mag Revenue, But Look At These Alternatives
In some publications, advertising’s still the top source of revenue; in others, new hybrid models are what pays the bills.
AdAge surveyed five print magazines to get a sense of where the money’s coming from.
FADER makes 75% of its revenue from advertising, with slightly more (40%) in print than in digital. But another 20% comes from events, branded video, and other nontraditional revenue sources.
On the other end of the spectrum, Make magazine gets just 20 percent of its revenue from advertising, and only 3% of that is in print.
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