Advertising Words Of Wisdom

Jeff Bercovici stopped by a panel discussion this morning with the exciting name of “Demystifying Media & Entertainment Investment Opportunities” and snagged some true words of wisdom:

Lydia Loizides on ill-conceived brand alliances:

You have to be able to say no. If Dunkin’ Donuts wants to sponsor fitness tips, you have to walk away.

Indeed. Rachael Ray, are you listening?