Advertising Week's President Highlights 4 Key Themes Across the Conference

Data, diversity, politics are all prominent this year

While there are hundreds of talks happening across Advertising Week, there are some common threads during the industry’s massive annual gathering.

According to Mari Kim Novak, Advertising Week’s president, brands are playing a more prominent role in setting the agenda, both through their agencies and their technical partners. She said the conference never has a theme, choosing instead to curate talks based on the current needs of the industry.

“I think you’re going to see a really healthy cross section of our industry coming together,” she said.

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