Facebook's Self-Serve Ad Tool Now Includes a Creative Library
Advertisers on Facebook that use the self-serve ad tool now have access to a creative library that includes all the combinations of images, headlines, and body text they’ve previously used in ads. These creative sets can be renamed or pulled into new ads, and creative sets can be uploaded without associating them with a particular ad.
The creative library will help to improve the efficiency of A/B testing, running multiple campaigns, and rotating creative, assisting smaller advertisers without big enough budgets to use third-party Ads API tools.
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