Advertisers Warm to Racier Web Video, Though Not User-Gen
Advertisers are far more accepting of envelope-pushing comedy on the Web, as long as the envelope is being pushed by professionals.
Web comedy producers said that they are able to produce more edgy and sometimes racy comedic videos than they ever would on TV while still balancing the needs of advertisers—who typically only ask that their brands be shielded from the most bawdy material, according to a group of panelists assembled during a Sept. 25 Advertising week event dubbed Internet Comedy: Pushing Advertising’s F**king Limits.
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