Advertisers Stumble Over Interactive Media
According to this ad-industry focused article in MediaPost (seriously, it’s not the most riveting thing we’ve come across), some advertisers are having trouble taking advantage of all the different interactive platforms.
Jason Klein, co-founder and president of Special Ops Media, said in the story that the “lack of scalability” is still the biggest obstacle facing niche online advertising formats, including broadband video platforms, RSS feeds, blogs, and mobile networks.
The gist of it is that advertisers want to say “OK, I’ve got tons of money to blow on advertising.
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