Adventures in Marketing: Polaroid Will Make an 'Instagram Camera'
As if Instagram weren’t easy enough already, last week we learned that the Socialmatic, aka the “Instagram Camera”, is really going to happen thanks to a deal between an Italian inventor and the folks responsible for the Polaroid name. We find the concept behind this product amusing, but it also represents the latest step in an interesting rebranding experiment.
The old-school camera company went bankrupt more than a decade ago, and the folks who bought the name quickly began making money by licensing it to other brands.
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