Adventures in Marketing: Fanta Releases 'Tastable' Print Ad
Today in This Sounds Kind of Gross news: words on paper are somehow still around! This week sugary drinkmaker Fanta wants to turn its latest product launch campaign into something of a PR stunt with a new twist on that classic branding tool. The company and its agency, Dubai’s OgilvyOne, claim to have created the world’s first “tastable print ad” to promote its new “orange” flavor.
Intrigued? It’s a page that looks like this:
As you can see, the spot encourages dupes in the audience to “tear off a piece of this page, pop in your mouth & enjoy a Fanta”.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in