Adventures in Marketing: Doritos and Taco Bell, BFFs

We usually love the idea of two complementary brands coming together and doing great things, but when we first heard about the ongoing collaboration between Doritos and Taco Bell, we were a little skeptical.

We understand that these leaders in the “corn-based foods with ridiculously high levels of saturated fat” market appeal to the same audiences (namely drunk college kids and adults in a rush), but we wondered if a taco served inside a big Dorito dusted with nuclear red “cheese” would be a little too much.

We

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