Adventures in (Guerilla) Marketing: Devil Baby Wreaks Havoc on NYC
Is it just us, or does virtually every trailer for a supernatural horror movie look exactly the same? Someone’s possessed, something jumps out at the screen, there’s a lot of flashing and a lot of screaming, blah, blah — in other words, they’re often fairly easy to ignore and are almost immediately forgotten.
But when a demon-spawn infant comes rolling up to you in a seemingly-possessed stroller and projectile vomits on your shoes as you’re heading out for your morning coffee, not only are you suddenly paying quite close attention, but the experience isn’t likely to slip your mind anytime soon.
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