Zynga’s newest game, Adventure World, debuts on our rankings at number 10 a week after launch, but it’s still The Sims Social and Zuma Blitz leading the list of fastest-growing games by monthly active users.
In other Zynga growth news, FarmVille gets a slight lift this week just as its second major expansion launches while Pioneer Trail is now officially larger in MAU and daily active users than its FrontierVille parent was at the point of the expansion’s launch. Zynga’s overall user base across all its apps and games has remained fairly consistent in MAU for the past 30 days while DAU has dropped slightly.
Top Gainers This Week – Games
|1.||The Sims Social||51,469,725||+15,449,756||+43%|
|11.||DoubleDown Casino- Free Slots, Blackjack & Poker||4,195,847||+346,277||+9%|
|16.||Total Domination: Nuclear Strategy||2,176,071||+265,025||+14%|
|17.||Baby & Me||1,885,307||+258,180||+16%|
As for how Adventure World’s launch pattern stacks up to Empires & Allies before it (and CityVille before that), it’s a couple million MAU shy of what Empires & Allies managed in 10 days’ time. It may be that overall growth potential is higher, however, as Adventure World seems like the kind of game that would appeal to audience compared to the strategy-oriented Empires & Allies.
All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.