ad:tech Apologizes for Pay-for-play Emails
Yesterday Peter Kafka of AllThingsD published in its entirety, a solicitation from a person hired by ad:tech offering discounted admission in exchange for positive blog posts, Tweets, or Facebook updates about the industry conference.
ad:tech’s Event Director Mike Flynn issued an apology, “We Messed Up” explaining the strategy was hastily implemented with just a few weeks till the conference. The email was sent to bloggers and journalists who had attended in the past. Kafka, PRNewser and likely a number of others received it.
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