AdSafe: Porn, Holiday Ads Will Mix

Undoubtedly, that offer won’t resonate with most big brand advertisers—many of whom are dialing up their ad efforts as they head into the prime holiday shopping season. Yet that is a serious possibility, according to a new report issued by AdSafe Media, one of the leading companies in the online ad verification/ratings space.

Companies like AdSafe and Double Verify deploy technology which promises to prevent advertisers’ campaigns from running in the wrong places—either on sites that fall outside the target audience, or even worse, sites that carry objectionable content.

Yet according to AdSafe, many brands that ramp up spending for the holidays—often aiming to reach as broad an audience as possible—are particularly vulnerable to campaign mishaps.