Facebook Ads Pointed Off-Site Now Show Domain URLs

Ads run on Facebook which point to an off-site location now show the domain URL below the headline and above the image. By notifying users of the main domain URL (the root of the URL that doesn’t include the suffix which points to a specific page within a website) they’ll be sent to if they click the ad, users are less likely to be duped into visiting sites they’re not interested in. Ads pointing to Pages, apps, and other sites within the Facebook canvas do not show their display URL.