Twitter has officially given its thumbs-up to publishers who want to use their Twitter background as advertising space.
AdAge reports that Twitter has confirmed that it doesn’t go against their rules if you want to put up ads behind your tweets. According to a Twitter spokesperson:
“The space is the user’s to customize, and we encourage them to be clear if they are promoting something there, for money or other consideration.”
Twitter was specifically responding to the recent background-turned-ad-space of the Time Inc. Twitter account People StyleWatch (@stylewatchmag). The account had recently replaced its background with a promotion for Jergens Daily Moisture.
Most businesses on Twitter use their background to promote themselves by displaying their logo or some other branded imagery. This isn’t the first time that a brand has tried something creative with their background – some show pictures of the people behind the account, while others advertise hashtags or contests – but it’s the first time we’ve heard Twitter officially condone displaying ads.
Twitter has its own advertising products called Promoted Products. It allows advertisers to bid on tweets, trends and accounts that will appear more prominently in users’ timelines. However, individual accounts have sent their own sponsored tweets outside of Twitter’s purview, usually celebrities or other popular accounts sending messages promoting their sponsors.
Would you be interested in selling ads on your background?