Facebook Retargeting Rising (Report)

Retargeting has been robust for advertisers on Facebook, as ad platform AdRoll saw a 31 percent year-over-year increase in spending.

Retargeting has been robust for advertisers on Facebook, as ad platform AdRoll saw a 31 percent year-over-year increase in spending.

The Facebook Marketing Partner analyzed more than 55,000 campaigns on the social network between July 1, 2014, and June 30 of this year, accounting for more than 37 billion global impressions, and it also found that:

  • When adding mobile retargeting to campaigns, Facebook advertisers have seen impression reach rise 60 percent, click-through rates up 64 percent and cost per click fall 36 percent.
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