AdRBT Turns Ringback Tones into Ads

OnMobile, India’s largest value added services provider for all flavors of telecom companies, has launched its Ad RingBack Tones (AdRBT) mobile marketing platform with a leading Indian operator.

The system works like this: Callers to an AdRBT subscriber will hear an audio ad targeted to match their profile. Folks who are interested in the ad can respond to it instantly with a single key tap. Customers who opt-in to AdRBT will get special discounts and other offers from the operator.

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