AdParlor Launches Facebook Ads API Tool Specifically for Ad Agencies

Facebook Ads API full-service provider AdParlor today will launch its new self-serve tool called Pulse designed specifically for ad agencies. The tool permits for granular control over ad campaign management, and can be licensed in AdParlor-branded or white-labeled form.

The API lets third-party companies build advanced tools and service that let big advertisers test and run a large number of campaigns efficiently. Social game developers were some of the first heavy users of the API, and those companies have been AdParlor’s core clients to date.

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