Report: Facebook 3Q Brand Engagement Soars Nearly 900 Percent Year-Over-Year
Facebook brand engagement -- likes, comments, and shares -- skyrocketed by 896 percent in the third quarter of 2012 compared with the year-earlier period, according to the latest research from Adobe Systems.
Facebook brand engagement — likes, comments, and shares — skyrocketed by 896 percent in the third quarter of 2012 compared with the year-earlier period, according to the latest research from Adobe Systems.
Adobe attributed the gains to platform changes implemented by Facebook during the first three quarters of the year, predominantly timeline, as well as to new acquisition and engagement metrics, and more effective social marketing by brands.
The company added that it expects engagement to continue to soar during the fourth quarter, as brands increase their investments in social marketing and take advantage of the social network’s new advertising and marketing offerings, concluding:
Social engagement is booming.
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