Adobe Continues To Tout Facebook Exchange
Adobe continues to report strong performances for ad campaigns using real-time bidding platform Facebook Exchange via its Adobe Media Optimizer, saying that FBX ads are far outperforming search campaigns in terms of driving registrations on the sites of advertising brands.
Adobe continues to report strong performances for ad campaigns using real-time bidding platform Facebook Exchange via its Adobe Media Optimizer, saying that FBX ads are far outperforming search campaigns in terms of driving registrations on the sites of advertising brands.
The company said in a post on its Digital Marketing Blog that its main findings on the topic were:
- The average cost per site registration for the customer was approximately 50 percent lower for registrations driven by FBX ads versus those driven by their search campaigns overall.
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