Facebook Continues to Outpace Google in Click-Through Rates
Facebook’s focus on providing higher-quality impressions for its advertisers is paying off, according to the latest research from Adobe Digital Index.
Facebook’s focus on providing higher-quality impressions for its advertisers is paying off, according to the latest research from Adobe Digital Index.
For its Q3 2015 Digital Advertising and Social Intelligence Report, Adobe Digital Index analyzed consumer activity on branded sites from the third quarter of 2014 through the third quarter of 2015, examining more than 900 billion digital ad impressions from search and social platforms, as well as more than 23 billion referred visits from social networks including Facebook, Twitter, Pinterest, Tumblr, Reddit, YouTube and LinkedIn.
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