Adobe Is Creating a Data Co-Op to Compete With Google and Facebook

Offers marketers an alternative to 'walled gardens'

The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op.

Today, Adobe announced a service for marketers that harnesses the collective power of connected devices to better reach consumers and better compete with data strongholds like Google and Facebook. It's called the Device Co-op. 

According to Adobe, members of the Device Co-op will be able to receive more detailed website metrics, offer more personalized content and use more accurate targeting.

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