Retailers are continually questioning whether their websites are working effectively throughout the sales cycle. Now, Adobe Analytics believes it can answer those questions.
Experience Analytics, which the company unveiled for the first time at the Adobe Summit in Las Vegas, lets retailers link how many customers searched for a product on a site and then how many bought it offline. With the tool, retailers can track how customers went from searching for an item to adding it to their cart to using “store locator” tools to eventually buying it offline.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in