Adobe Acquires Livefyre to Help Brands and Publishers Tap Into User-Generated Content

Gets access to billions of photos, videos and tweets

Adobe announced today that it's buying Livefyre, a platform that helps brands and publishers collect, curate and publish user-generated content.

The acquisition will allow Adobe to keep up with the high demand for digital content. Using Livefyre's technology, customers will have access to billions of photos, videos, stories and tweets for distribution across websites, apps, emails, TV, digital billboards and more. Brands will also be able to sort through and use content across social media platforms.

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