AdMob: Five Billion Served
San Mateo-based mobile ad firm AdMob just announced a dubious milestone: They have now served over five billion ads to cellphones since the company’s inception.
As MediaPost reports, AdMob also released some information about the milestone. The ad was for Electronic Arts’ “NCAA Football” game, the publisher was CBS SportsLine, and the consumer was an AT&T subscriber using a Motorola RAZR v3.
Sarcasm aside, this speaks well for the growth of sponsored (read: free) mobile media content, and also reflects well on AdMob, who creates ads for Starbucks, JCPenney, Atlantic Records and Coca-Cola, according to the article.
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