Google's AdMob is The Ruling Ad Network on Android Followed by Millennial, InMobi, Xyologic Finds
Berlin-based Xyologic, an app tracking company, went and looked at the ad networks that the top 1,000 most downloaded Android apps use. It turns out — and there’s no surprise here — that Google’s own AdMob is the leader, and by a longshot.
About half of the most-downloaded apps on the Android platform access a mobile ad or an ad exchange network through an SDK. About 89 percent of these use the Android SDK, followed by Millennial Media which reaches about 34 percent of the apps that have some sort of advertising SDK.
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