How B-to-B Companies Can Generate Leads via Facebook Ads (Infographic)

Facebook ads work best when they're content-driven and indirect

Endorsement-driven advertising network Adlove shared its strategy for business-to-business companies to generate leads via Facebook ads, in infographic form.

The company said in its blog post:

Ads work best when they conform to the media on which they appear. Since Facebook is mostly about sharing and discovering content, Facebook ads work best when they’re content-driven and indirect.

And Adlove broke its strategy down into four basic steps:

  • Promote content to the target department.
  • Retarget viewers with a hook.
  • Referral ask to get warm prospects.
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