Adidas Is Kicking Its Way Onto the Snapchat Games Pitch

The keepy uppy game is part of the 'Here to Create' brand campaign

Adidas wants to find out how long Snapchat users can keep a soccer ball in the air.

The athletic gear manufacturer will launch a Snap Ad campaign Saturday introducing Adidas’ first-ever Snapchat game.

Snapchat users in the U.K., France, Germany, Spain and Italy will be able to access the game by swiping up on Adidas’ Snap Ad, which will appear between Snapchat Stories.

London users can also access the game via Snap Codes that can be found in football cages and Adidas’ stores across the city.

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