Adicio in Deal with High Gear Media

Adicio Inc., supplier of interactive classified advertising software for media companies, has signed a content-syndication agreement with High Gear Media, Palo Alto, Calif., and its network of owned-and-operated Web sites targeting car-buyers.

Adicio Motors clients will be able to use editorial content from TheCarConnection.com, which gathers automotive reviews and articles from around the Web and adds analysis and advice to help buyers select vehicles that suit their budgets and lifestyles. Clients will be able to receive news content and links to articles and reviews for both new and used cars on a daily basis.

High Gear Media’s editorial team analyzes reviews from such sources as Kelley Blue Book and Consumer Reports, and then weighs in with their own expert opinion to create a comprehensive review of each car.