Facebook has a new general manager for Israel, as The Jerusalem Post reported that Adi Soffer Teeni, chairman of English grammar and spelling tool Ginger, will assume the post at the social network’s office in Ramat Gan.
According to the Post, Teeni will work closely with Facebook’s European headquarters in Dublin to help expand its team in Israel.
Prior to Ginger, she served as managing director of gaming site 888.com and CEO of private education company Kidum Group.
Facebook Regional Director for Central and Eastern Europe, the Middle East, and Africa Diego Oliva said in the announcement of Teeni’s hire, as reported by the Post:
Facebook already enjoys a close relationship with many Israeli companies and startups. The recent acquisition of Onavo, the opening of our Israel office, and now the appointment of Adi as GM shows that our commitment to the country is stronger than ever.
Having spent so much of my life working with consumer-facing companies, I have seen first-hand the positive impact that Facebook can have on growth, enabling them to reach precisely the audience they need to target whether that is at home or abroad.
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