Adfonic: Android overtakes iOS to become most popular platform for mobile advertisers

Adfonic found Google’s Android operating system increased its share of global ad impressions significantly quarter-over-quarter, growing from 38 percent in Q1 to 46 per cent in Q2. Meanwhile iOS’ share of global ad impressions declined, falling from 45 percent in Q1 to 34 percent in Q2.

The AdMetrics Report also showed that Android’s overall worldwide popularity increased, pushing the platform ahead of iOS in Europe for the first time.