Adeven relaunches as Adjust, announces improved mobile analytics solution

Mobile app tracking and analytics company Adeven has announced its major rebranding initiative, changing its name to Adjust, and announcing the launch of a new feature set to its product. The Adjust platform focuses on re-engagement targeting, and looks to move beyond just tracking app download numbers, but to analyze how consumers use apps after the initial download.

The Adjust platform offers support for “deep-linking,” tracking of users in re-engagement campaigns, and support for all networks currently providing re-engagement, including Facebook.