Big Networks Drive More Traffic, Niche Networks Drive Higher ROI
Pinterest might not drive as much traffic as Facebook, but the average order value from a home and garden share on Pinterest was nearly double the industrywide average
Sometimes calculating a tangible return for social media investment isn’t as simple as it seems, especially when analyzing the return across different media channels. A report from Addshoppers provides insight into how ROI can vary greatly across different social networks, which sites generate most revenue per share and which drive the most traffic.
When it comes to the question of the effectiveness of social media marketing, it does provide an increase in order value compared with other methods.
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