Adaptly Announces Evergreen Facebook Marketing Solution, Funding Round
Social advertising and optimization technology outfit Adaptly rolled out a new solution aimed at tapping paid media opportunities on Facebook and other social networks to ensure that brand-generated content reaches its full audience.
Social advertising and optimization technology outfit Adaptly rolled out a new solution aimed at tapping paid media opportunities on Facebook and other social networks to ensure that brand-generated content reaches its full audience.
The company said its new Evergreen solution automatically generates media by converting brands’ posts on Facebook and other social networks into native advertising, extending the reach of those posts and boosting user engagement.
Adaptly added that on average, brands’ Facebook content reaches fewer than 16 percent of their audiences, and the company said Kraft Foods is on board as an Evergreen user.
The company also announced a $10.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in