Report: Facebook Marketers More Concerned With Promoting The Brand Than Racking Up Likes
While several businesses that market on Facebook tend to become overly concerned with the number of likes their page has, Advertising Age found that more marketers are buying ads on Facebook to build brand awareness, not boost fan numbers.
While several businesses that market on Facebook tend to become overly concerned with the number of likes their page has, Advertising Age found that more marketers are buying ads on Facebook to build brand awareness, not boost fan numbers.
The survey of 488 marketers performed by AdAge shows that 45.9 percent of responders polled said building brand awareness is their No. 1 priority with regard to Facebook ads. Driving traffic to brands’ websites was the second-most important goal and fan acquisition third.
In earlier days of Facebook marketing, the goal was simple: Get as many fans as you can.
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