This Ad-Tech Player Brilliantly Mocks the Douchey 'Bro-Bot' Epidemic in the Industry

Sonobi speaks to brands' concerns

The annoying buzz terms, the weird company names, the phony hype—few things in the world of business can be as absurd as the ad-tech industry. So who better to point out such ridiculousness in comedic fashion than the minds within an ad-tech company?

That's what Sonobi is up to today with the release of its "Bro-Bot" campaign, highlighted by images and videos that center on characters such as "Bryn Bottenfeld, CEO and Chief Disruptor for Adifibly."

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