Facebook Adds Ad-Targeting Options Related to Anniversaries, Game Playing

Facebook appears to have added options related to anniversaries and game play to its ad targeting categories.

AnniversaryPlayedGameCategories650Facebook appears to have added options related to anniversaries and game play to its ad targeting categories.

Reader Evyatar Shpilman of VisualCommU shared the screenshot above, in which the following options are listed under “more categories”:

  • Anniversary in 31 to 60 days
  • Anniversary in 61 to 90 days
  • Played game in last 14 days
  • Played game in last three days
  • Played game in last seven days
  • Played game yesterday

Advertisers: Are these additions helpful?