Can Facebook make a commercial for itself without turning people off?
While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw a fierce public drubbing. Yes, it’s relatively new to consumer advertising, but Facebook does have at its disposal the top-flight creative services of agency Wieden+Kennedy.
Facebook’s early stumbles stand in stark contrast to the early ad success of another data-gobbling tech player that initially eschewed marketing: Google.
Facebook declined to comment. But here’s a sampling of ads from each Internet giant, and a look at where their strategies succeed—and fail.