Ad.ly Debuts Analytics

AdlyAnalytics.jpgAd.ly, a service that sends tweets via celebrity accounts to market products, introduced analytics for marketers to gauge the impact of those tweets, TechCrunch reported.

Twitter data-miner PeopleBrowsr teamed up with Ad.ly on the analytics, according to TechCrunch.

Among the categories examined by Ad.ly and PeopleBrowsr: user engagement, male and female segmentation, location and sentiment analysis, TechCrunch reported.